Advertising requirements

When undertaking advertising, NSW Government agencies must know and adhere to the legal framework for government advertising as set out by the Government Advertising Act (2011) and the Government Advertising Regulation (2012). Under the NSW Government Advertising Guidelines, campaigns are required to be presented objectively, in a fair and accessible manner.

Media Buying and Planning

Communications and Engagement manage the Media Agency Services (MAS) Contract and the Advertising and Digital Communications Services Prequalification Scheme (the Scheme).

Forms and Templates

Find forms, templates and resources for advertising, as well as for the Advertising and Digital Services Prequalification Scheme.

Expenditure Reporting

The Government Communications team reports on whole-of-government media expenditure through the Media Agency Services contract. Reports of media expenditure for individual public awareness campaigns are updated and published on a quarterly basis and reports of total media expenditure for individual government agencies are updated and published every six months.

Advertising and Digital Communications Services Prequalification Scheme

The scheme provides NSW Government access to service providers that have a wide range of skills, expertise and experience covering creative advertising and digital communication categories.

Advertising Handbook

The NSW Government Advertising Handbook explains the legal and policy requirements for advertising, and sets out the standards and procedures for planning, preparing, managing and reporting of advertising activities.

Aboriginal and Culturally and Linguistically Diverse Policy

NSW Government communication materials, including Government advertising campaigns, are to depict the diverse nature of NSW society in a fair, representative and inclusive manner and be consistent with the Multicultural Principles that are the policy of our state.