Advertising requirements

When undertaking advertising, NSW Government agencies must know and adhere to the legal framework for government advertising as set out by the Government Advertising Act (2011) and the Government Advertising Regulation (2018).

To help you comply with these requirements the NSW Government Advertising Guidelines and the Government Advertising Handbook explain the standards, principles and procedures for planning, preparing, managing and reporting advertising activities.

Agencies should also ensure that their activities are consistent with their obligations under the Government Sector Employment Act 2013.

Key requirements by budget threshold (ex GST)

  Under $250,000 Over $250,000

Over $1 million


Evaluation Framework Evaluation Framework Evaluation Framework

Legal Requirement

Compliance Certificate Compliance Certificate Compliance Certificate

Legal Requirement

  Peer Review Peer Review

Legal Requirement

    Cost Benefit Analysis


    Approval from Cabinet Standing Committee

Campaign budget is inclusive of any research, media, creative and production associated with the campaign.  

Urgent Campaigns:

Subject to agency head approval and in accordance with Section 7 and 8 of the Government Advertising Act, agencies may commence an advertising campaign before peer review in urgent circumstances. In these instances, peer review must be conducted within two weeks of the campaign going live, and completed prior to campaign end where possible. Agencies must also publicly report the rationale and circumstances relating to the urgent advertising.

Please contact Government Communications as soon as there may be urgent advertising required to discuss requirements.