When undertaking advertising, NSW Government agencies must know and adhere to the legal framework for government advertising as set out by the:
- Government Advertising Act (2011)
- Government Advertising Regulation (2018)
- NSW Government Advertising Guidelines
Agencies should also ensure that their activities are consistent with their obligations under the Government Sector Employment Act 2013.
In addition to the legal framework, there are new requirements for the approval of advertising budgets over $250,000.
Key requirements by budget threshold
|.||Up to $250K||$250K to $1M||Greater than $1M|
|Policy requirement||Evaluation framework||Evaluation framework||Evaluation framework|
|Legal requirement||Compliance Certificate||Compliance Certificate||Compliance Certificate|
|Legal requirement||Peer Review||Peer Review|
|Legal requirement||Cost Benefit Analysis|
|Budget approval||Department of Customer Service||Delivery and Performance Committee (DaPCo)|
Please contact Government Communications to discuss requirements for advertising, including urgent campaigns.