The Government Advertising Act 2011 (the Act) Section 8 states that the relevant head of a government agency (that is, the Secretaries or Chief Executives) must give a compliance certificate for advertising, before it commences.
It certifies, in the opinion of the head of the Government agency, that the Government advertising campaign:
a) complies with the Act, Regulation and Guidelines
b) contains accurate information
c) is necessary to achieve a public purpose and is supported by analysis and research
d) is an efficient and cost-effective means of achieving the public purpose.
The advertising compliance certificate serves as the approval by the head of a government agency for all Government advertising campaigns, regardless of value.
The Government Advertising Regulation 2012 Section 5 provides that an agency head may delegate certification of a ‘routine campaign’ to an officer who is otherwise authorised to incur the expenditure on behalf of the agency. A ‘routine campaign’ is a campaign which is not likely to exceed $50,000 and involves information about routine service matters, community events, notices required by law, recruitment or procurement.
Please note that the Department of Premier and Cabinet (DPC) has a monitoring role in relation to Government advertising. DPC is not responsible for providing assurance on other agencies’ compliance with the Act. Completion of peer review does not signify compliance to all other aspects of the Act or the regulatory framework.
Agencies may use this Compliance Certificate Template or prepare their own.