The Government Advertising Act 2011 (the Act) Section 8 states that the relevant head of a government agency (that is, the Secretaries or Chief Executives) must give a compliance certificate for advertising, before it commences.
It certifies, in the opinion of the head of the Government agency, that the Government advertising campaign:
a) complies with the Act, Regulation and Guidelines
b) contains accurate information
c) is necessary to achieve a public purpose and is supported by analysis and research
d) is an efficient and cost-effective means of achieving the public purpose.
The advertising compliance certificate serves as the approval by the head of a government agency for all Government advertising campaigns, regardless of value.
Note: The Department of Premier and Cabinet (DPC) has a monitoring role in relation to Government advertising. DPC is not responsible for providing assurance on other agencies’ compliance with the Act. Completion of peer review does not signify compliance to all other aspects of the Act or the regulatory framework.
Agencies may use this Compliance Certificate Template or prepare their own.
Exception to Compliance Certificates for routine advertising
The Government Advertising Regulation 2018 Section 7 states that ‘routine advertising’ under $250,000 (ex GST) does not require compliance certificate provided:
- The advertising is approved by an "Authorised Officer" with written authorisation from the Head of the Agency and authority to incur the expenditure (for example Delegations Manual)
- The Authorised officer is satisfied that the advertising complies with the Government Advertising Act 2011, the Regulation, and the Government Advertising Guidelines
‘Routine advertising’ is defined in Section 7 of the Regulation as the dissemination of the following:
- Information about routine matters relating to the provision of services, including notification of service changes;
- Information about requirements imposed on persons;
- Community announcements or notices about community events or activities;
- Notices or announcements required to be made by or under any law;
- Recruitment notices; and
- Government tender or procurement notices.
All other advertising is considered non-routine advertising