Cost Benefit Analysis (CBA)

Where the cost of a NSW Government advertising campaign is likely to exceed $1,000,000, Section 7 (1) of the Government Advertising Act 2011 requires a cost benefit analysis to be carried out before the campaign commences. The agency proposing the campaign is responsible for preparing it. Agencies should refer to the following guidance:

  1. Cost Benefit Analysis for Government Advertising - Framework
  2. Cost Benefit Analysis for Government Advertising – User Guide

 Agencies can contact Treasury for advice on preparing a CBA: [email protected]