Peer Review

All campaigns with budgets of $250,000 (ex GST) or greater are subject to peer review. The budget is inclusive of research, media, creative, and production associated with the campaign.

Peer Review is a requirement under the Government Advertising Act 2011 Section 7(2). The Government Advertising Regulation 2018 Section 4 establishes the threshold for peer review. Peer review applies to all categories of advertising - recruitment, public notices and public awareness campaigns.

Peer review must be completed prior to media bookings, finalising creative and campaigns going into market so that the campaign team can consider and incorporate the peer review recommendations for improvement into the final plans.