Advertising Handbook

The NSW Government Advertising Handbook (the Handbook) explains the legal and policy requirements for advertising as well sets out the standards and procedures for planning, preparing, managing and reporting of advertising activities.

To ensure consistency in interpretation, the Handbook adopts the meanings of words and phrases as defined in the Government Advertising Act 2011. The Act prevails to the extent of any inconsistency with the Handbook.

What is Government advertising?

This section defines government advertising, outlines the purposes and principles of advertising, and identifies inappropriate use of publically funded advertising.

Approvals and requirements

This section covers approvals and requirements for campaigns under $250,000, over $250,000 and over $1 million.

Suppliers and placements

This section covers the Advertising and Digital Communications Services Scheme, media agency services, recruitment advertising services, public information notices, and NSW Government tenders.

Content and timing

The section covers branding, communicating with culturally and linguistically diverse and Aboriginal audiences, the inclusion of people living with disabilities, authorisation of government advertising, the quarantine period prior to an election, and partnership/sponsorship arrangements.

Oversight and administration

This section covers compliance, exemptions, monitoring, reporting, and roles and responsibilities.