Advertising Handbook

The NSW Government Advertising Handbook (the Handbook) explains the legal and policy requirements for advertising as well sets out the standards and procedures for planning, preparing, managing and reporting of advertising activities.

 To ensure consistency in interpretation, the Handbook adopts the meanings of words and phrases as defined in the Government Advertising Act 2011. The Act prevails to the extent of any inconsistency with the Handbook.

 The Handbook includes:

  • definition of government advertising
  • purposes and principles of advertising
  • inappropriate use of publically funded advertising
  • approvals and requirements
  • overview of branding
  • communicating with Culturally and Linguistically Diverse and Aboriginal audiences
  • inclusion of people living with disabilities
  • authorisation of government advertising
  • quarantine period prior to a state election
  • roles and responsibilities.